Testing Methods

SeQuel offers a tried and proven testing methodology - “Q-Test” – that will consistently achieve higher response & a lower CPA in a head to head testing environment - in as few as 90 days.

SeQuel’s “Q-Test” multivariate testing methodology is one of the fastest and most economical testing systems in the market. Q-Test allows the client to maximize learnings for list, offer, and creative format testing without having to test every combination of cells within a matrix (see sample below).

SeQuel ensures that the quantities per cell will meet a statistically valid threshold, which will then drive a back-test strategy or possibly a rollout plan – depending on the size of the test. Through sophisticated indexing and deductive logic, SeQuel combines results from actual testing that could surface a quasi-“super package” that will ultimately become the new control.

Test Strategy:

1. Testing two lists, three concepts & two offers against the control
2. Seeking approximately 100 respondents p/cell
3. Matrix structure minimizes redundancy & cost
4. Eight populated test cells will supply 36 cell combinations of data