Print Production & Postage
SeQuel’s internal manufacturing capabilities and joint production alliances provide our clients access to the most cost effective & efficient production and postage optimization available today.
In addition to creative, strategy, data, and analytics services, SeQuel Response is a very unique direct marketing agency because of its ability to offer internal print production for test mailing, trigger mailings, and Print-On-Demand as part of our turn-key operation.
When campaign volumes call for greater capacity and longer runs, SeQuel is able to leverage its long term relationships and strategic alignments with several of the most significant direct mail manufacturers in the U.S. who are able to competently execute SeQuel’s programs both efficiently and affordably.
SeQuel’s Production Services:
- Electronic prepress
- Web and sheet-fed printing
- Digital printing
- Plastics printing
- Envelope manufacturing
- Data processing
- Web-to-print services
- Lettershop services
- Postage and logistics management
Given that postage typically takes up half of the overall budget for every program SeQuel manages, we are keenly focused on the need to optimize postal savings for each program we touch. SeQuel utilizes Bulk Mail Center (BMC) and Sectional Center Facilities (SCF) shipping strategies to dramatically reduce postage costs nearly every time we drop mail.
For those mail records that do not qualify for BMC or SCF shipping, we will recommend commingling, where applicable, which is a process that will merge multiple mail streams and result in improved tier qualification and even further postage reduction. The commingling process is real-time and there is no additional coordination time required.
With the application of BMC & SCF shipping and/or mail commingling, SeQuel is typically able to reduce postage costs by 10% - 20% per campaign.
Are you looking to consolidate your supply chain and save time & money on production/postage? Please contact Jay Carroll, Partner/CMO, at (952) 564-6932 or email email@example.com to learn more.