Creative Strategy

SeQuel’s creative & strategy team is 100% focused on developing unique concepts and matrices that will result in winning packages in a direct mail test environment.

SeQuel’s creative services include: creative brief building, testing strategies, concepts & rationale, market research, marketing strategies, offer strategies, data strategies, copy writing, photography, and graphic design.

Our creative process is amongst the direct marketing industry’s most refined & efficient methodologies and the results almost always speak for themselves. Utilizing a sophisticated six-step method (see “Building Controls” page), SeQuel is able to ensure that we are putting our best foot forward on each project.

SeQuel clearly understands the 40%/40%/20% rule of direct marketing that states that 40% of the driving impact in direct mail response is the list; 40% is the offer, and 20% is the creative design/formatting.  As part of our creative development process, we brainstorm innumerable offers…we research and recommend a dozen or more list alternatives, and we bring forward several more concepts than needed in order to populate the most ideal test matrix.

Collaboration with our clients and further refinement of each package, each list and each offer helps to ultimately build the most potent combinations to put in the mail.  We believe our talented staff and our unique creative process are the core reasons why our creative concepts win 8 out of 10 times in head to head testing and our clients’ CPA’s are lowered as a result.

Are you looking to bolster your marketing department and/or enhance the level of service you’re currently receiving?  Please contact Jay Carroll, Partner/CMO, at (952) 564-6932 or email jay.carroll@sequelresponse.com to learn more.